MacRobertson the chocolate king walking tour

Discover the rich flavour of Fitzroy's chocolate history with an entertaining and informative guided tour through the world of the notable entrepreneur, philanthropist, and confectioner, MacPherson Robertson – synonymous with Cherry Ripe, Freddo Frog and Old Gold chocolate.

Walk through the lanes where his business began, uncover many of his original factories, peek into Mac's private life and learn how he was to create the largest chocolate factory in the Southern Hemisphere.

This tour lasts 2½ hours.

About your guide, Isabel Simpson

Isabel has been a professional ‘walking’ tour guide for twelve years. She is an avid researchist who delights in interpreting the social history of Melbourne. She has designed and led 45 walking tours both within the city, and the inner and outer suburbs.

Isabel worked as a site guide at the Old Treasury Museum, Collins Street for 8 years, this is what really sent her off on a tangent and she cannot stop reading/researching, exploring and designing!

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